I never grew up wanting to own my own business...
Although, I did grow up believing that anything was possible and so when it was time to go to uni.. I packed up my bags.. balled my eyes out as I hugged my family in Spain (where they lived at the time) and flew to Australia to start my life!
I didn't last long at uni...
In fact, a few months in I got this nudge.
Something didn't feel right and I KNEW I couldn't spend 4 years enrolled in a
course just to get a piece of paper telling me I was now "qualified".
And so, after a quick google search, landing a sales job, a few glasses of wine & a whole lot of "what am I doing with my life"...
I dropped my degree and decided to launch a fashion label!
I knew nothing about fashion.
In fact, I couldn't sew to save myself!
But... I had a PASSION for dresses and wanted to design a label for
modern women to feel beautiful, strong and empowered.
What I want you to know about my first business was that I didn't know all of the answers/steps... I literally made it up.
But I did have an unapologetic vision and the willingness to back myself.
And whilst I failed a lot. I learnt some incredible lessons as well & did some incredible things as a result (like being featured in Richards Bransons Vogyager mag 😍)!
8 years later, I have never been more passionate about helping visionary women start, launch & monetise the online business of their dreams.
Because ever since I decided to launch that label. Life has NEVER been the same!
P.S Check out what happened 0-2 years into launching Allure Collections, #wingingit #imperfectaction.